{"product_id":"marketing-en-el-punto-de-venta","title":"Marketing en el punto de venta","description":"\u003cp\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e1 Condicionantes del marketing\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e1.1 Qué es el marketing\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e1.2 El consumidor\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e1.3 La demanda\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e1.4 El comprador\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e1.5 El mercado - Segmentación\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e1.6 Marketing-mix\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e1.7 Cuestionario: Condicionantes del Marketing\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e2 Estudio de mercados\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e2.1 Universo y muestra\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e2.2 Selección del medio\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e2.3 Realización y conteo\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e2.4 Interpretación de la información\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e2.5 Parámetros estadísticos\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e2.6 Cuestionario: Estudio de mercados\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e3 El mercado\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e3.1 Concepto de producto\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e3.2 Cualidades de los productos\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e3.3 Importancia del conocimiento del producto\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e3.4 Clasificación de los productos\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e3.5 Ciclo de vida del producto\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e3.6 Reposicionamiento del producto\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e3.7 Obsolescencia planificada\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e3.8 Estacionalidad\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e3.9 Productos diferenciados y de competencia perfecta\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e3.10 Producto puro y producto añadido\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e3.11 Competencia directa y producto sustitutivo\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e3.12 La importancia de la marca\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e3.13 Gama y línea de producto\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e3.14 Cuestionario: El mercado\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e4 Política de productos\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e4.1 Línea y artículo\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e4.2 Estrategias de marca\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e4.3 Estrategias de empaquetamiento\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e4.4 Posicionamiento estratégico en el mercado\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e4.5 Políticas de marketing\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e4.6 Cuestionario: Política de productos\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e5 Política de precios\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e5.1 Fijación de precios\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e5.2 Política de precios y CVP\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e5.3 Tácticas de introducción de precios\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e5.4 Descuentos bonificaciones y rappels\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e5.5 Cuestionario: Política de precios\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e6 Política de distribución\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e6.1 Que es la distribución\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e6.2 Venta directa\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e6.3 Venta con intermediarios\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e6.4 Canales de distribución\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e6.5 Tipos de distribución\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e6.6 Selección del canal\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e6.7 Distribución física de mercancías\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e6.8 Cuestionario: Política de distribución\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e7 La comunicación\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e7.1 Naturaleza y definición\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e7.2 Tipos de comunicación\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e7.3 Elementos del proceso de la comunicación\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e7.4 El proceso de comunicación\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e7.5 Problemas de la comunicación\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e7.6 Personalidades de los actores de la comunicación\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e7.7 Interacción de caracteres\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e7.8 Comportamientos\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e7.9 Las comunicaciones\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e7.10 La comunicación en la venta\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e7.11 La comunicación oral\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e7.12 Características de la comunicación oral\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e7.13 Normas para la comunicación oral efectiva\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e7.14 Reglas para hablar bien en público\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e7.15 La comunicación no verbal o lenguaje del cuerpo\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e7.16 Cuestionario: La comunicación\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e8 Política de comunicación\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e8.1 Elementos estratégicos de la política de comunicación\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e8.2 Seguimiento de la comunicación\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e8.3 Presupuesto de comunicación\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e8.4 Composición de la mezcla de comunicación\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e8.5 Cuestionario: Política de comunicación\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e9 Publicidad\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e9.1 Publicidad\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e9.2 Establecimiento de metas y objetivos\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e9.3 Decisiones respecto al presupuesto\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e9.4 Decisiones respecto al mensaje\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e9.5 Decisiones respecto al medio\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e9.6 Evaluación y planificación de la campaña\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e9.7 Cuestionario: Publicidad\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e10 Promoción - relaciones públicas y merchandising\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e10.1 Programa de promociones\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e10.2 Relaciones públicas\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e10.3 Merchandising\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e10.4 Cuestionario: Promoción, relaciones públicas y merchandising\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e11 El perfil del vendedor\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e11.1 Introducción\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e11.2 Personalidad del vendedor\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e11.3 Clases de vendedores\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e11.4 Los conocimientos del vendedor\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e11.5 Motivación y destreza\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e11.6 Análisis del perfil del vendedor\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e11.7 El papel del vendedor\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e11.8 Cuestionario: El perfil del vendedor\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e12 La fachada del punto de venta\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e12.1 Introducción\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e12.2 La fachada\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e12.3 El escaparate\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e12.4 Señalización exterior\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e12.5 Cuestionario: La fachada del punto de venta\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e13 El espacio de venta\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e13.1 Introducción\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e13.2 Definición de las secciones\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e13.3 Las zonas en la sala de ventas\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e13.4 Localización de las secciones\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e13.5 La elección del mobiliario\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e13.6 Cuestionario: El espacio de venta\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e14 La venta como proceso\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e14.1 Introducción\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e14.2 El proceso de compra-venta\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e14.3 El consumidor como sujeto de la venta\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e14.4 El comportamiento del consumidor\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e14.5 Motivaciones de compra-venta\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e14.6 Cuestionario: La venta como proceso\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e15 Características y hábitos del consumidor habitual\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e15.1 Introducción\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e15.2 Proceso de decisión de compra dentro del establecimiento comercial\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e15.3 Tipos de compras\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e15.4 Principales instrumentos de conocimiento del consumidor\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e15.5 Cuestionario: Características y hábitos del consumidor habitual\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e16 Tipología de la venta\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e16.1 Tipología según la pasividad - actividad\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e16.2 Tipología según la presión\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e16.3 Tipología según la implicación del producto\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e16.4 Tipología según el público y forma de venta\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e16.5 Cuestionario: Tipología de la venta\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e17 Técnicas de ventas\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e17.1 Introducción\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e17.2 Fases de la venta\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e17.3 Contacto y presentación\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e17.4 Sondeo\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e17.5 Argumentación\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e17.6 La entrevista\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e17.7 Material de apoyo\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e17.8 El cierre de la venta\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e17.9 El seguimiento\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e17.10 Cuestionario: Técnicas de venta\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e18 Estrategia de ventas\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e18.1 Previsión de ventas\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e18.2 Método de encuesta de intención de compra\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e18.3 Presentación del presupuesto de ventas\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e18.4 Organización y estructura de ventas\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e18.5 Personal de ventas\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e18.6 Cuestionario: Estrategia de ventas\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e19 Merchandising\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e19.1 Merchandising\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e19.2 Tipos de merchandising\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e19.3 Gestión del surtido\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e19.4 Gestión estratégica del lineal\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e19.5 Rentabilidad directa del producto\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e19.6 Cuestionario: Merchandising\u003c\/span\u003e\u003cbr style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e19.7 Cuestionario: Cuestionario final\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cspan style=\"text-align: left; color: #000000; text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-variant: normal; word-spacing: 0px; display: inline !important; white-space: normal; orphans: 2; float: none; -webkit-text-stroke-width: 0px; background-color: #ffffff;\"\u003e\u003cstrong style=\"color: #000000; font-family: \u0026amp;quot; trebuchet ms\u0026amp;quot;,arial,verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003eHoras curso: \u003c\/strong\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Trebuchet MS',Arial,Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e30 horas\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Grupo Formación365","offers":[{"title":"Default Title","offer_id":53079594565896,"sku":null,"price":33.15,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/0269\/8248\/files\/original_comercial-y-marketing-781807-1.jpg?v=1767551077","url":"https:\/\/formacion365.es\/products\/marketing-en-el-punto-de-venta","provider":"Formación365","version":"1.0","type":"link"}