{"product_id":"master-profesional-en-direccion-comercial-marketing-y-publicidad","title":"Máster Profesional en Dirección Comercial, Marketing y Publicidad","description":"\u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 4;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMÓDULO 1. DIRECCIÓN ESTRATÉGICA DE LA EMPRESA, TÉCNICAS DE GESTIÓN Y ORGANIZACIÓN EMPRESARIAL, MARKETING, RR.HH Y LIDERAZGO\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 1. EMPRESA, ORGANIZACIÓN Y LIDERAZGO\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLas PYMES como organizaciones.\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLiderazgo.\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUn nuevo talante en la Dirección.\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 2. EL PLAN DE EMPRESA I. LA ELABORACIÓN DE UN ESTUDIO DE MERCADO\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eIntroducción.\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUtilidad del Plan de Empresa.\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLa Introducción del Plan de Empresa.\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eDescripción del negocio. Productos o servicios.\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEstudio de mercado.\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 3. EL PLAN DE EMPRESA II. PLANIFICACIÓN EMPRESARIAL EN LAS ÁREAS DE GESTIÓN COMERCIAL, MARKETING Y PRODUCCIÓN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003ePlan de Marketing.\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003ePlan de Producción.\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 4. EL PLAN DE EMPRESA III. PLANIFICACIÓN Y GESTIÓN DE INFRAESTRUCTURA, RR.HH. Y RECURSOS FINANCIEROS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eInfraestructuras.\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eRecursos Humanos.\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003ePlan Financiero.\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eValoración del riesgo. Valoración del proyecto.\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEstructura legal. Forma jurídica.\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 4;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMÓDULO 2. COMUNICACIÓN Y PUBLICIDAD: APROXIMACIÓN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 1. LA COMUNICACIÓN Y SUS COMPONENTES\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e¿Qué es la comunicación?\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl Marketing como raíz de la comunicación digital\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eOtros componentes del marketing (4 P's)\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eComunicación integrada de marketing (CIM)\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 2. LA PUBLICIDAD COMO ELEMENTO DE COMUNICACIÓN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e¿Qué es la Publicidad?\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eElementos de la comunicación publicitaria\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eTécnicas de comunicación publicitaria\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl Departamento de Publicidad en la empresa\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLas Agencias de publicidad como emisor técnico\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl canal de la comunicación: Medios Publicitarios ATL (Above The Line)\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl receptor de publicidad: el mercado y los consumidores\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEstrategias publicitarias y de comunicación\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 3. LA CREATIVIDAD EN LA PUBLICIDAD\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e¿Qué es la creatividad?\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLos encargados de la creatividad en las empresas\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl briefing creativo\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLa creatividad en el medio digital\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl Copywriting\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eFormatos y técnicas para aplicar la creatividad\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl packaging como elemento creativo\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl Portafolio creativo\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 4;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMÓDULO 3. INVESTIGACIÓN DE MARKETING Y ESTUDIOS DE MERCADO\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 1. PAPEL DEL MARKETING EN EL SISTEMA ECONÓMICO Y EN LA GESTIÓN EMPRESARIAL\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEvolución del concepto y contenido del marketing\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLa función del marketing en el sistema económico.\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eTendencias actuales en el marketing: Orientación interna, al consumidor, a la competencia y a las relaciones\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMarketing y dirección estratégica: Marketing estratégico y Marketing operativo\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 2. ENTORNO: DEFINICIÓN Y DELIMITACIÓN DEL MERCADO RELEVANTE\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl entorno de las organizaciones\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl mercado: Concepto y delimitación\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl mercado de bienes de uso: consumo frecuente y consumo duradero\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl mercado industrial: el producto\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl mercado de servicios: características y estrategias\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 3. LA SEGMENTACIÓN DEL MERCADO\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eImportancia de la estrategia de segmentación del mercado en la estrategia de las organizaciones\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eSegmentación eficaz: Criterios y requisitos de segmentación de mercados de consumo e industriales\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLas estrategias de cobertura del mercado\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLas técnicas de segmentación de mercados a priori y a posteriori\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 4. ANÁLISIS DE LA DEMANDA Y DE LA ESTRUCTURA COMPETITIVA\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eIntroducción: análisis de la demanda y segmentación\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl análisis de la demanda. Concepto, dimensiones y factores condicionantes de la demanda\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eConcepto de cuota de mercado de una marca: determinación y análisis de sus componentes\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLos modelos explicativos de la selección y del intercambio de la marca: matriz variable de marca\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLos factores condicionantes del atractivo estructural de un mercado o segmento\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 5. EL ANÁLISIS DEL COMPORTAMIENTO DE COMPRA DE LOS CONSUMIDORES Y DE LAS ORGANIZACIONES\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEstudio del comportamiento de compra\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLos condicionantes del comportamiento de compra de los consumidores: Factores internos y externos\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eComportamiento de compra: Roles , tipos y etapas\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl comportamiento de compra de las organizaciones: condicionantes, tipos de comportamiento y etapas en el proceso de compra industrial\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 6. LA INVESTIGACIÓN DE MERCADOS Y EL MARKETING\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl sistema de información de marketing\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eInvestigación de mercados: concepto, objetivos y aplicaciones\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEtapas en la realización de un estudio de investigación de mercados\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 7. ESTUDIOS DE MERCADO Y SUS TIPOS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEstudios de mercado: obtención de datos y resultados\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eÁmbitos de aplicación del estudio de mercados: consumidor, producto y mercado\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eTipos de diseño de la investigación de los mercados: estudios exploratorios, estudios descriptivos o correlaciónales y estudios experimentales o causales\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eSegmentación de los mercados: grupos y características\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eTipos de mercado\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003ePosicionamiento: ocupar un lugar distintivo en el mercado\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 4;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMÓDULO 4. COMPONENTES DEL MARKETING DIGITAL\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 1. EMPRESAS DIGITALES Y MARKETING MIX\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMarketing Mix: dimensiones y variables\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eProducto\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003ePrecio\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eDistribución\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eComunicación\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 2. COMPORTAMIENTO DE LOS CONSUMIDORES Y USUARIOS DE INTERNET\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl comportamiento de navegación y compra del internauta\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLos estímulos de marketing en los consumidores e internautas\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eElaboración de estrategias adaptadas al comportamiento del internauta\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eVariables que inciden en el comportamiento del internauta\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 3. BRANDING Y POSICIONAMIENTO EN INTERNET\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEstrategia en la economía digital\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eDigital Branding Management\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eDigital Customer Experience\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003ePromoción web\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMobile Marketing y Nuevas tendencias\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 4. EL PLAN DE MARKETING DIGITAL\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl plan de marketing digital: Mapa de rutas\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eAnálisis de la competencia: estrategias empresariales\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eAnálisis de la demanda: Monitoricemos gustos, preferencias, usos y costumbres\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eAnálisis DAFO\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eObjetivos y estrategia del plan de marketing digital\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEstrategias básicas: segmentación, posicionamiento y definición de objetivos\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLa Imagen de marca\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eCaptación y fidelización de usuarios\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eIntegración del plan de marketing digital en la estrategia de marketing de la empresa\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 4;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMÓDULO 5. MARKETING INTERNACIONAL\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 1. PLANIFICACIÓN DEL MARKETING\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eConcepto de Marketing\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl Marketing empresarial\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMarketing estratégico\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMarketing operativo\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMarketing-mix\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 2. EL MARKETING INTERNACIONAL \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLa organización del marketing en la empresa multinacional\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eInvestigación comercial en el ámbito internacional\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eRiesgo de inversión internacional \u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eSegmentación de mercados\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eFactores incontrolables. Los entornos\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eFactores determinantes del éxito internacional\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMisión del Marketing internacional\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl Plan de marketing internacional\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEstrategias de marketing internacional\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 3. POLÍTICAS DE MARKETING INTERNACIONAL\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003ePolítica internacional de producto\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003ePolítica internacional de distribución\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003ePolítica internacional de comunicación\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003ePolítica internacional de precio\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 4;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMÓDULO 6. BRAND MANAGEMENT. CREACIÓN Y GESTIÓN DE MARCAS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 1. ¿QUÉ ES UNA MARCA? DEFINICIÓN E INTEGRANTES\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLa imagen de marca\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003ePersonalización y categoría como fundamento de la marca\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 2. CREACIÓN DE LA MARCA: PROCESO DE GESTIÓN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLa planificación estratégica\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eBrand equity o el valor de marca: definirnos y posicionarnos\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eReputación corporativa: Marcas corporativas y marcas producto\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 3. COMUNICACIÓN DE LA MARCA\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eComunicación con Métodos tradicionales\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eComunicación en el Medio Online\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLa imagen como comunicadora\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 4. PROCESO DE CREACIÓN DE MARCAS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eModelo de arquitectura de marcas\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl brand manager como gestor\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eBrand meaning management - identidad de marca 3.0\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl storytelling\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eBranded content y product placement\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003ePersonal branding - cómo crear tu propia marca\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eOtras manifestaciones - cool hunting, detección de insight.\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl packaging como motivo de compra\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMerchandising o la marca convertida en producto\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eServicios de información tecnológica de la OEPM\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 4;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMÓDULO 7. INSTRUMENTOS DE ACTUACIÓN COMERCIAL\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 1. ESTRATEGIAS Y MODELOS EN LAS DECISIONES SOBRE PRODUCTOS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl concepto de producto: atributos, tipos y dimensiones\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEstrategias de diferenciación y de posicionamiento del producto\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eDiseño y desarrollo de nuevos productos\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eClico del vida del producto: evolución e involución en el mercado\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eAnálisis de la cartera de productos: dimensiones y modelos\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEstrategias de crecimiento que pueden seguir las empresas\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 2. LAS DECISIONES SOBRE DISTRIBUCIÓN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl canal de distribución: concepto, utilidades e importancia\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003ePuesta a disposición del producto: canal de distribución\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl diseño del canal de distribución: Factores condicionantes, longitud, intensidad y estrategias\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUna clasificación de las formas comerciales\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl merchandising\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 3. LAS DECISIONES SOBRE PRECIOS, TARIFAS E INTERESES\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eIntroducción a las decisiones sobre precios\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl precio como variable y como instrumento de las decisiones comerciales\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eFactores y condicionantes en la fijación de precios\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eProcedimiento de fijación de precios: métodos basados en los costes, en la competencia y en la demanda\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLas estrategias de fijación de precios\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 4. DECISIONES SOBRE COMUNICACIÓN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLa comunicación comercial\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl mix de la comunicación comercial: Venta personal, publicidad, relaciones públicas y promoción de ventas\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLa comunicación global de la empresa: identidad e imagen\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 5. MEDIOS DE COMUNICACIÓN. ELEMENTOS DE LA COMUNICACIÓN COMERCIAL\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eProceso de comunicación: transferencia y comprensión de la información\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eElementos de la comunicación comercial\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEstructura del mensaje\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eFuentes de información: entrevistas\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEstrategias para mejorar la comunicación\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eComunicación dentro de la empresa\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 6. LA PUBLICIDAD\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLa Publicidad\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eProcesos de Comunicación Publicitaria\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eTécnicas de Comunicación Publicitaria\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 7. EL EMISOR O EMPRESA ANUNCIANTE\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl Departamento de Publicidad en la empresa\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eFunciones del Departamento de Publicidad\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl presupuesto publicitario: planificación y control\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLa selección de la empresa de publicidad\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 8. TRANSMISIÓN DE INFORMACIÓN. EL CANAL DE COMUNICACIÓN \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eConcepto , tipos y clasificación\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMedios Publicitarios: prensa escrita, radio, medios audiovisuales y publicidad exterior\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl medio online y la publicidad\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eAnimación y Marketing.\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMarketing telefónico\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEstrategias Publicitarias\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 9. LA PLATAFORMA COMERCIAL \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eIntroducción: captación de clientes\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl Cliente actual\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl Cliente Potencial\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003ePlataforma Comercial de Mercado\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cdiv style=\"mso-element: para-border-div; border: none; border-top: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .75pt; padding: 1.0pt 0cm 0cm 0cm;\"\u003e \u003cp style=\"margin-bottom: .0001pt; text-align: center; line-height: normal; border: none; mso-border-top-alt: solid windowtext .75pt; padding: 0cm; mso-padding-alt: 1.0pt 0cm 0cm 0cm;\" align=\"center\"\u003e\u003cspan style=\"font-size: 8.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; display: none; mso-hide: all; mso-fareast-language: ES;\"\u003eFinal del formulario\u003c\/span\u003e\u003c\/p\u003e \u003c\/div\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 10. DISEÑO, EJECUCIÓN Y CONTROL DEL PLAN DE MARKETING\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003ePlan de marketing: concepto, utilidad y horizonte temporal\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEtapas en el diseño del plan de marketing\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLa ejecución y control del plan de marketing. Tipos de control\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eDesarrollo del plan de marketing\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 4;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMÓDULO 8. RÉGIMEN JURÍDICO DEL MARKETING DIGITAL\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 1. EL SISTEMA DE FUENTES EN MARKETING DIGITAL\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eConsideraciones previas. Amparo constitucional\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLas fuentes del marketing digital\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- Ley General de Publicidad de 11 de noviembre de 1988\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- Ley de Competencia desleal de 10 de enero de 1991\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- Otros textos de referencia\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 2. COMUNICACIONES COMERCIALES ELECTRÓNICAS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLas comunicaciones electrónicas en el comercio electrónico\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- Referencia al Reglamento (UE) 2016\/679 (RGPD)\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eRequisitos de información para los consumidores\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- Información de nuestra web\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eSeguridad de la información y las comunicaciones electrónicas\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- Seguridad en Internet\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- Firmas digitales\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- Certificado digital\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- La factura electrónica\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eResponsabilidad de las comunicaciones electrónicas\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 3. PRIVACIDAD Y SEGURIDAD DE LA INFORMACIÓN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMarco legal y jurídico de la seguridad de la información\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- Normativa comunitaria sobre seguridad de la información\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- Normas sobre gestión de la seguridad de la información: Familia de Normas ISO 27000\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- Legislación española sobre seguridad de la información\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eBases de datos: cloud computing\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eDirecciones de correo electrónico\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl uso de Cookies-\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 4. PROPIEDAD INTELECTUAL E INDUSTRIAL APLICADA AL MARKETING DIGITAL\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003ePropiedad intelectual y marketing digital\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003ePropiedad industrial y marketing digital\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- Las marcas y el marketing\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUso de contenidos de terceros. Agencias y clientes\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- Derechos de propiedad intelectual de terceros\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- Relación Agencia Cliente\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 5. LEY DE SERVICIOS DE SOCIEDAD DE LA INFORMACIÓN Y COMERCIO ELECTRÓNICO\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eObjeto de la LSSI-CE y ámbito de aplicación\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- Objeto de la LSSI-CE\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- Ámbito de aplicación de la LSSI-CE\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eObligaciones y régimen de responsabilidad\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eInfracciones y sanciones\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- Infracciones\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- Sanciones\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 6. MARKETING Y WEB 3.0\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eAcciones de marketing en la web 3.0\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- Creación de espacios 3.0\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- La protección de los menores en entornos 3.0\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003ePublicidad en entornos 3.0\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eConcursos y sorteos online\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 7. LA REPUTACIÓN ONLINE\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eGestión de la Reputación Online\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- Investigación y monitorización de la reputación online\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- Prácticas de la gestión online\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eRiesgos de la reputación online. El efecto Streisand\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- Los riesgos de la reputación online\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- El efecto Streisand\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMarco legal de la reputación online\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- La imagen corporativa\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; margin-bottom: .1pt; margin-left: 36.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e- El derecho al olvido\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 4;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMÓDULO 9. OPERATIVA DE LA COMPRAVENTA INTERNACIONAL\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 1. EL COMERCIO INTERNACIONAL. PERSPECTIVA ECONÓMICA, POLÍTICA Y JURÍDICA\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eÁmbitos del Comercio: Comercio Interior, Exterior e Internacional\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEspaña y el comercio exterior: comercio de productos, servicios e inversiones, marco normativo, régimen de las importaciones y exportaciones, relaciones con terceros países\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMagnitudes Macroeconómicas: Balanza de pagos, PIB y PNB\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eOrganismos Internacionales\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLa Integración Económica Regional\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLa Unión Europea: Política comercial y Mercado único\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 2. BARRERAS Y OBSTÁCULOS EN EL TRÁFICO DE MERCANCÍAS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eAranceles\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMedidas cuantitativas, barreras técnicas, sanitarias y medioambientales\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMedidas de lucha contra prácticas desleales: medidas antidumping, antisubvención y de salvaguardia\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 3. FUENTES DE INFORMACIÓN Y HERRAMIENTAS DE BÚSQUEDA EN EL COMERCIO INTERNACIONAL\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eInformación sobre clientes, proveedores, países de origen y destino e internacionalización\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eFuentes de información en el comercio internacional: ICEX, Cámaras de Comercio, Oficinas comerciales, Asociaciones empresariales, Entidades financieras y AEAT\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eBuscadores y bases de datos online en el comercio internacional\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eAdministración de la información de comercio internacional\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 4. ADMINISTRACIÓN DE CLIENTES Y PROVEEDORES EN EL COMERCIO INTERNACIONAL\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLocalización y Búsqueda de clientes\/proveedores internacionales\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eClasificación de los clientes\/proveedores y criterios de organización\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eTipos de archivos de los clientes\/proveedores\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eConfección de fichas y bases de datos de clientes y proveedores\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eControl de clientes\/proveedores\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eSistemas de alertas de nuevos clientes\/proveedores\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eReclamaciones en las operaciones de compraventa internacional\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 5. CIRCUNSTANCIAS QUE AFECTAN AL PROCESO DE COMPRAVENTA INTERNACIONAL\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eObligaciones de las partes en las operaciones de compraventa internacional\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eCláusulas generales del contrato de compraventa internacional\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eReglas internacionales para la interpretación de los términos comerciales. INCOTERMS\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eInterpretación práctica de cada INCOTERM\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEjemplo INCOTERM\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl comercio electrónico: principales aspectos\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 6. ELABORACIÓN DE OFERTAS EN EL COMERCIO INTERNACIONAL\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eProceso Comercial en las operaciones de compraventa internacional\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eOferta Internacional: información, elaboración, presentación, negociación y condiciones\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eElementos de la tarifa de precios: producto, unidad de venta, vigencia, precio y condiciones\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003ePresentación de la tarifa\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 7. ORGANIZACIÓN DE PEDIDOS Y FACTURACIÓN EN EL COMERCIO INTERNACIONAL\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eOperación comercial: información y documentación\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eOrden de pedido: contenido, revisión, pedido firme y confirmación de pedido\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003ePreparación de pedido. Lista de contenido\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eFactura proforma y determinación del precio de los bienes o servicios\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eFactura comercial y realización de la expedición\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEjemplo de factura comercial\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eCódigo TARIC\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEjemplo resuelto: Código TARIC\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eFinanciación y cobertura del riesgo de las operaciones internacionales\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 8. GESTIÓN ADMINISTRATIVA DEL COMERCIO INTERNACIONAL CON MEDIOS INFORMÁTICOS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eAplicaciones generales: función y utilidades\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eAplicaciones específicas: descripción, funciones y utilización\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 4;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMÓDULO 10. COMERCIO ELECTRÓNICO: MODELO DE NEGOCIO ONLINE, PROCESO DE COMPRA Y PAGO, PROMOCIÓN WEB, FIDELIZACIÓN DE CLIENTES Y ENTORNO LEGAL\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 1. El Comercio Electrónico: Aproximación\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl Comercio Electrónico como instrumento para crear valor\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMarketing electrónico y Comercio Electrónico. Diferencias entre los términos\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl Comercio Electrónico: Origen y antecedentes\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eInternet y sus ventajas en la estrategia de Marketing\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl Comercio Electrónico en datos: Informes\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEjercicios complementarios: Aproximación al Comercio Electrónico\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 2. Planificación para generar ingresos: Modelos de Negocio Online\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eModelos de Negocio Online: Contextualización\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eModelos de negocio online según los participantes en las transacciones comerciales electrónicas: B2B, B2C, C2C y otras\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eTipos de Negocio Online según Hoffman, Novak y Chatterjee: Tiendas electrónicas, presencia en internet, sitios web de contenido, email, agentes de búsqueda y control del tráfico\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eModelos de negocio basados en internet según Michael Rappa: BroKers, Publicidad, Infomediarios, mayoristas y detallistas, canal directo del fabricante, afiliación, Comunidad, suscripción y bajo demanda\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eBasados en las redes inter-organizacionales: Informativo, Transaccional y Operacional\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eOtros modelos de negocio: subastas online, plataformas de colaboración, Comunidades virtuales y mercado de productos usados\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEjercicios complementarios: Planificación para generar ingresos\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 3. Proceso de Compra en Comercio Electrónico: Fases, cadena de valor y beneficios\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eFases del proceso de compra: información, argumentación, producto y dinero, e Información y soporte al consumidor\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eCarro de la compra: medidas para favorecer el proceso de compra\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eCadena de valor en comercio electrónico: Mejoras\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eBeneficios de Internet y del Comercio Electrónico desde el punto de vista del consumidor y de la empresa\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEjercicios complementarios: Proceso de Compra en Comercio Electrónico\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 4. El intercambio de productos online \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLa inmediatez en el intercambio de productos: Intercambio de productos y\/o servicios a través de Internet\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eFactores que influyen en la experiencia web para que se produzca el intercambio de productos y\/o servicios: usabilidad, interactividad, confianza, estética web y marketing mix\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eCriterios empresariales para la fijación de precios en internet\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eAtención al cliente antes y después de la venta en el intercambio de productos vía internet\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEjercicios complementarios: Intercambio de productos online\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 5. Internet como canal de comunicación en Comercio Electrónico: Promoción Web \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eComunicación transversal entre empresa y consumidor: Internet como canal de comunicación\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eHerramientas en Comunicación: Publicidad, Promoción, Marketing directo, Relaciones públicas y Fuerza de Ventas\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eVenta en internet: conseguir la venta y fidelización\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eProceso de planificación publicitaria: La campaña publicitaria\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eCampañas online: SEM, SEO, promoción de ventas online, marketing directo online y redes sociales\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEjercicios complementarios: Internet como canal de comunicación en Comercio Electrónico\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 6. Fidelización de clientes en el Comercio Electrónico \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eIntroducción: ¿Captar al cliente o fidelizar al cliente?\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eProceso de fidelización: claves\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eFidelización en comercio electrónico: ventajas\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMantenimiento de cartera de clientes\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eAcciones a tener en cuenta para llevar a cabo la fidelización: fórmula IDIP\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEstrategias en fidelización: Cross Selling, Up Selling y Diversificación a otros sectores\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eNivel de fidelización de los clientes\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEjercicios complementarios: Fidelización de clientes en el Comercio Electrónico\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 7. Medios de Pago en el Comercio Electrónico \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMedios de pago en las transacciones electrónicas\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eClasificación de los medios de pago: tradicionales y puramente online\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEl medio de pago por excelencia: Las tarjetas bancarias\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003ePago contra-reembolso: Ventajas e inconvenientes\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eTransferencia bancaria directa\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMedios de Pago puramente online: paypal, pago por teléfono móvil, tarjetas virtuales, monedas virtuales y mobipay\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eSeguridad en los pagos online: Secure Sockets Layer, Secure Electronic Transaction, 3D - Secure, Certificados digitales - Firma electrónica\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eFraude para los consumidores online\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEjercicios complementarios: Medios de pago en el Comercio Electrónico\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 8. Normativa reguladora del Comercio Electrónico\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003ePrincipales normas de ordenación del Comercio Electrónico\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLey Orgánica 3\/2018, de 5 de diciembre, de Protección de Datos Personales y garantía de los Derechos Digitales\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLey de Servicios de la Sociedad de la Información y de Comercio Electrónico (LSSI): Ley 34\/2002, de 11 de julio\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eProtección de Datos en Marketing\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEjercicios complementarios: Normativa reguladora del Comercio Electrónico\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 4;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eMÓDULO 11. INGLÉS JURÍDICO PARA LAS NEGOCIACIONES COMERCIALES. LEGAL ENGLISH FOR TRADE\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 1. COMMERCIAL LAW\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eIntroduction to commercial law\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eSources of commercial law\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eAreas of commercial law\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 2. COMPETITION LAW\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEuropean competition law\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eIntellectual property law\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eOther concepts related to competition\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 3. EU COMMERCIAL AGREEMENTS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEuropean Union single market\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eFour freedoms in the European Union\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 4. LAW OF AGENCY\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLaw of agency\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eThe parties\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eThe contract of agency\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 5. BUSINESS ENTITIES AND CORPORATE LAW\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eCompanies? law or law of business associations\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eTypes of business activities\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eCorporations and business\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eEntrepreneurship\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eLiability, tort and damage\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 6. CONTRACT AND CLAUSES\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eContract law\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eContract drafting\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eTerminology of commercial contracts\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 7. INCOTERMS \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eWhat are INCOTERMS?\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eDescription of INCOTERMS\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 8. TRANSPORT\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eIntroduction to transport\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eRoad transport\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eRail transport\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eSea transport\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eAir transport\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eDocuments for export\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eDangerous goods\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eInsurance\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003ePackaging and labelling\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eUNIDAD DIDÁCTICA 9. CUSTOMS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eIntroduction to customs\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eCustoms within the EU\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eWorld Customs Organization\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eCustoms documents\u003c\/span\u003e\u003c\/li\u003e \u003cli style=\"color: #000000; line-height: normal; ; font-size: 12pt; font-style: normal; font-weight: 400;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003eCustoms vocabulary\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;\"\u003e\u003cstrong style=\"color: #000000; font-family: \u0026amp;quot; times new roman\u0026amp;quot;,serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: bold; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003eHoras curso\u003c\/strong\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: 'Times New Roman',serif; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e: 1500 horas\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"Grupo Formación365","offers":[{"title":"Default Title","offer_id":53079579721992,"sku":null,"price":1945.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/0269\/8248\/files\/original_comercial-y-marketing-720849-1.jpg?v=1767551009","url":"https:\/\/formacion365.es\/products\/master-profesional-en-direccion-comercial-marketing-y-publicidad","provider":"Formación365","version":"1.0","type":"link"}